One problem with a soft launch is that you don't get to throw the party. No high fives. No custom t-shirts. No champagne corks flying around. Plus, when do you post the "Launch Day!" blog? In the past year plus of working on Taui, two or three target "launch days" came and went. The consistency wasn't quite right. That was a delay. Then a problem with the tube labels (which still aren't right). Then something else, I forget what. So we gave up on target dates and just kept working. Got the website up. Got the Amazon listings up. Got the store working. Started getting orders. Wait...orders? How did we get orders if we haven't launched? So to clear up that little confusion, we are hereby officially launched. And to all the folks who patiently followed us on this journey, Thank You! High fives all around.